About Services Process Work Contact Book the free audit call

Your Klaviyo flows are leaking revenue.

I write the lifecycle emails that recover it. Email should drive 20-30% of a DTC brand's revenue (Klaviyo benchmarks) — for most brands, the gap hides in broken welcome flows, single-email cart reminders, and missing post-purchase sequences.

Book the free audit call
Eduardo Freira

Eduardo Freira — freelance email copywriter, Lisbon. I write lifecycle email primarily for DTC brands: supplements, fitness, beauty, apparel, food and beyond. No agency layers. You brief me, I build, you own everything.

6
Core flows
I specialize in
20-30%
Of revenue email should
drive (Klaviyo benchmark)
24h
Typical
response time
Eduardo Freira Lisbon based

About

A Klaviyo specialist. Not a generalist.

Most DTC brands have a Klaviyo account full of flows that were set up once and never touched again. Welcome sequences that don't qualify buyers. Abandoned cart reminders that fire once and give up. No post-purchase flow at all. That's not a tools problem — it's a copy problem.

I write lifecycle email primarily for direct-to-consumer brands. I work inside Klaviyo every day, building the flows that turn one-time buyers into repeat customers and recover the revenue your list is already generating but not capturing.

No agency layers. No account manager relaying messages. You brief me directly, I build directly, and you own everything I write. I work in English, Portuguese, and Spanish — if your brand sells into Iberian or Latin American markets, that's three audiences covered by one writer.

Klaviyo Lifecycle Flows Retention EN / PT / ES

Services

Six flows. Every missing one is a leak.

Each flow below covers a moment when a buyer decides — and where most brands say nothing. Skip one, and revenue your list is already generating quietly disappears, week after week.

01 Welcome Series
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Highest open rates you'll ever see — most brands waste them on "thanks for signing up." I build 5-7 email welcome sequences that qualify buyers, build trust, and drive the first purchase within the window where intent is highest.

5-7 emails · 2 weeks
02 Abandoned Cart
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7 in 10 carts never convert — the cross-industry average (Baymard Institute). Most brands send one email and stop. I build multi-touch cart recovery sequences that escalate urgency naturally — without resorting to discounts first.

3 emails · 10 days
03 Post-Purchase
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The moment after a sale is the easiest time to sell again. No flow means no second order. I build post-purchase sequences that reduce buyer's remorse, drive reviews, and set up the next purchase.

4 emails · 2 weeks
04 Win-Back
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Every silent week makes a lapsed customer harder to win back — past 90 days, most never return. Day 45 is when you act. I build win-back flows that re-engage before it's too late — segmented by purchase history and engagement level.

3 emails · 10 days
05 Replenishment
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Consumable products re-order themselves — if you remind people before they go elsewhere. I build replenishment flows timed to your product lifecycle, so the reorder arrives when the jar is running low.

3 emails · 2 weeks
06 Lifecycle Audit
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The free 30-minute call points at the leaks. This is the full version: I map every flow, benchmark every metric against your industry, and put an exact number on what you're not collecting. You leave with a prioritized roadmap — yours to keep, whoever builds it.

Paid deep-dive · 1 week

Process

From audit call to flows live.

Four steps. Flat price agreed before anything gets written. No retainer trap. No scope creep. You can stop at step one and still leave with something useful.

01
Free audit call
Free · 30 min

We look at your current flows: what's live, what's broken, what's missing entirely. You leave with two or three specific things to fix — whether we work together or not.

02
Strategy & scope
2-3 days

A written plan: which flows, how many emails each, the angle for every one, and a flat project price. You approve before anything gets written.

03
Build
1-3 weeks

Copy delivered in Google Docs, mapped to Klaviyo triggers and split logic. Subject lines, preview text, body, CTAs — everything ready to load. Two rounds of revisions included.

04
Handoff
Your call

I build the flows directly in your Klaviyo account, or hand off ready-to-paste copy for your team. Either way, you own everything — forever.

Selected work

Spec work that shows the approach.

StrongCore Coaching
Program launch campaign.
Campaign Coaching

Lead with physical pain points specific to desk workers so the reader feels seen in the first three lines. Scarcity lands late, after desire is built.

Read the case
MindFlow
Welcome & activation email.
Welcome SaaS

Reframe the reader's problem: it isn't motivation, it's a broken focus system. Features tie to outcomes, not descriptions.

Read the case
KinFit Co.
Abandoned cart email.
Abandoned cart Fitness

Personify the product. The resistance band becomes a character waiting in the cart — friendly, slightly persistent, never corporate.

Read the case
See all work

Most DTC brands are under-earning by 20-30% from email alone.

That's not a traffic problem. It's a flows problem — automated flows quietly do the heavy lifting of email revenue while making up a fraction of total sends. The free 30-minute audit shows where your number lands and what it takes to recover it.

Book the free audit call

One honest caveat: if your list is under 1,000 subscribers, the audit won't pay for itself yet. Focus on list growth first — then let's talk.