🔵 Eduardo Freira
Email copywriter for DTC brands
I help DTC brands
grow revenue through
email that converts.
I build Klaviyo flows and email campaigns that get opened, get read, and convert.
A freelance email copywriter specialising in lifecycle flows, retention strategy, and campaign copy for
direct-to-consumer brands.
Supplements, fitness, beauty, apparel, and beyond. I work inside Klaviyo to build the flows that keep customers coming back — welcome sequences, abandoned cart, post-purchase, win-back, and launch campaigns. If your list is sitting there underperforming, let's fix that.
What i Build.
Welcome Series
Turn new subscribers into first-time buyers within 7 days.
Win-Back Campaigns
Re-engage lapsed customers before they're gone for good.
Replenishment Flows
Timed sequences for consumables that bring customers back on schedule.
Lifecycle Audits
A full review of your existing Klaviyo setup with prioritized fixes.
Abandoned Cart Flows
Recover lost revenue with sequences that handle objections, not just send reminders.
Post-Purchase Flows
Drive second orders, reviews, and referrals.
StrongCore Coaching
Program Launch Campaign — Spec Work
The problem:
Online coaching programs live and die by launch windows. Most launch emails lean on countdown timers and discounts, which trains the list to wait for the next sale instead of buying now.My approach:
A single benefit-led launch email built around the cost of not fixing the problem — written for desk workers who already know they should be stronger but haven't acted. Urgency comes from program cap, not discounts. Social proof anchors instead of testimonials wallpaper.The build:
Klaviyo campaign copy with a subject line system designed for a 35%+ open rate benchmark in the coaching niche.
MindFlow
Welcome & Activation Email — Spec Work
The problem:
SaaS productivity apps lose most free-trial users in the first 48 hours. Generic "welcome to MindFlow!" emails don't move the needle — the user needs a reason to open the app today.My approach:
A welcome email built around a single behavioral trigger — completing one task inside the app — rather than feature tours. Benefit-led, short, with a CTA the user can act on in under a minute.The build:
Post-signup welcome flow copy aligned to Klaviyo-equivalent behavioral triggers, written for a click-to-open benchmark of 25%+ in the SaaS activation space.
KinFit Co.
3-Part Abandoned Cart Flow — Spec Work
The problem:
Fitness equipment brands lose 60–70% of cart traffic to abandonment. Most run a single generic reminder that converts under 5% and burns the rest of the audience.My approach:
A 3-email sequence using progressive disclosure — Email 1 is pure utility (cart preserved, no pitch), Email 2 handles the objection that kills these carts (price vs. longevity), Email 3 introduces social proof and a soft incentive.The build:
Full Klaviyo flow with branching logic, written to recover 15–18% of abandoned carts based on Klaviyo benchmarks for the fitness niche.
