Did you know that your lifecycle emails should drive 20 to 30% of your revenue, as per Klaviyo benchmarks?
About
My name is Eduardo Freira, a lifecycle marketer and copywriter, based in Portugal. I work primarily with direct-to-consumer brands, building and tweaking their flows, because email has the potential to drive a big part of their revenue.
Most DTC brands have a Klaviyo account full of flows that were set up once and never touched again — outdated strategies, broken links, you name it. Or even worse, no flow at all.
I focus on strategy and good copy, making sure to reach out at the right time of the customer journey, making sure you stop losing money every day.
Services
Each flow covers an essential part of the buyer’s journey. When a brand skips one, or sends one at the wrong time, the potential revenue quietly disappears, week after week.
01
Underrated flow — this should be the one flow with the highest open rates. Don't just say thank you; let's build a flow that qualifies the buyer, builds trust, and drives the first purchase within the window where intent is highest. For most cases, a 5 to 7 email sequence works best.
5-7 emails · 2 weeks
02
7 out of 10 carts never end up converting into a sale. Most brands send one email and stop — that simply won't cut it.
Let's build a multi-touch recovery sequence that naturally builds urgency, where discounts are an option, not a need.
3 emails · 10 days
03
Right after a sale, that is the best time for another one. And no flow means no second order — potential revenue that is thrown out the window!
Let's build a post-purchase sequence that will reduce buyer's remorse, drive reviews, and set up the next purchase!
4 emails · 2 weeks
04
Every single week of silence makes the customer harder to win back. Past 90 days, most customers never return. Let's build win-back flows that re-engage before it's too late, segmented correctly.
3 emails · 10 days
05
A must for consumable products — the key point here is to remind the customer at the right time, before they go elsewhere.
Let's build a replenishment flow that is timed to perfection to your product's lifecycle, so the reorder arrives when they are running low.
3 emails · 2 weeks
06
The free 30-minute call points at the leaks. This is the full version: I map every flow, benchmark every metric against your industry, and put an exact number on what you're not collecting. You leave with a prioritized roadmap — yours to keep, whoever builds it.
Paid deep-dive · 1 week
Process
I work in four main steps. This makes things easier for me and for your business.
At this stage we will go through your flows and data — what is live, what is broken, and what is missing entirely.
By the end, you will end this conversation with actionable steps to get your flows up and running properly, whether we work together or not.
A plan is created, including which flows are created, how many emails per flow, the timings of the emails, and every angle. You approve before anything gets done — that way things run smoothly.
At this stage the copy is created, the triggers and logic are mapped… everything gets ready to load after revisions.
The flows are built directly in the account, or handed over ready to paste, depending on your preferences.
Selected work
StrongCore Coaching
Lead with physical pain points specific to desk workers so the reader feels seen in the first three lines. Scarcity lands late, after desire is built.
Read the caseMindFlow
Reframe the reader's problem: it isn't motivation, it's a broken focus system. Features tie to outcomes, not descriptions.
Read the caseKinFit Co.
Personify the product. The resistance band becomes a character waiting in the cart — friendly, slightly persistent, never corporate.
Read the caseThis is not a traffic problem, it's a flow problem! Automated flows can do the heavy lifting for you. The free 30-minute audit shows where your number lands and what it takes to recover it.
P.S. Being 100% honest, if your list is under 1,000 subscribers, the audit won't pay for itself just yet. Focus on list growth first, then let's get started.